Traditional methods of vehicle ownership may soon be making way for entirely new ways to hit the road. Volvo has accelerated the trend by offering the “Care by Volvo” subscription service for its new XC40 SUV. Care by Volvo bundles vehicle cost, insurance payments, service fees, and taxes into a single monthly fee. Subscribers would also receive a new vehicle every 24 months. Additional “digital concierge” services include fueling, cleaning, and service pick-up.
XC40 subscribers would also be able to share their car with friends and family through a new digital key technology. Volvo plans to roll out the “Care by Volvo” program to other models over time.